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Category Archives: Audience Development

Missing Half Your Audience

Missing Half Your Audience?

March 11, 2015by mustseeteam Leave a comment

When you look at your audiences / visitors / customers do you think, “Where are the rest of them?” The vast amounts of people traveling these days is not lost […]

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Audience Development, Experiences, Marketing, Travel, Travel guides
Audience Segments |MustSee art & travel guides

A Guide for Every Audience Segment

February 27, 2015by mustseeteam Leave a comment

We have all been through it at one point. The tour guide walking through foreign streets or the audio guide at the local museum, the content delivered is watered down […]

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Audience Development, Guide Creation, Marketing, Mobile guides
Engaging With The Five Senses

Engaging With The Five Senses

February 16, 2015by mustseeteam 1 Comment

You may have heard or experienced food tours, like Scott’s Pizza Tours or Ben’s Bagel Tours. These types of experiences are quite popular, not just because people like the food, […]

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Audience Development, Experiences, Guide Creation, Mobile guides, Travel
7 Attributes of Great Guides

7 Attributes of Great Guides

February 4, 2015by mustseeteam 1 Comment

A great virtual guide requires similar attributes as an in-person guide but with different emphases on them. To create a great guide, it needs to have seven major attributes: Compelling […]

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Audience Development, Education, Mobile guides, Production, Storytelling
What is an experience

What is an Experience?

January 27, 2015by mustseeteam Leave a comment

When people talk about experiences, they may refer to an explicit memory when an event in their life that had a significant impact on them. We have all had those […]

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Art, Audience Development, Experiences, Marketing, Mobile guides, Travel

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