Missing Half Your Audience?
When you look at your audiences / visitors / customers do you think, “Where are the rest of them?” The vast amounts of people traveling these days is not lost […]
Category Archives: Audience Development
A Guide for Every Audience Segment
We have all been through it at one point. The tour guide walking through foreign streets or the audio guide at the local museum, the content delivered is watered down […]
Engaging With The Five Senses
You may have heard or experienced food tours, like Scott’s Pizza Tours or Ben’s Bagel Tours. These types of experiences are quite popular, not just because people like the food, […]
7 Attributes of Great Guides
A great virtual guide requires similar attributes as an in-person guide but with different emphases on them. To create a great guide, it needs to have seven major attributes: Compelling […]
What is an Experience?
When people talk about experiences, they may refer to an explicit memory when an event in their life that had a significant impact on them. We have all had those […]
