Continuation of last week’s post Identify potential advocates and the Ultimate Decision Maker (UDM) When you look around your organization, do you know who will be the UDM to approve […]
During trips, people lose countless, frustrating hours trying to find the location of a place they want to go. One of the most helpful features of a travel guide app […]
How do you define the service that we are offering. I thought about it a lot and came up with the terms that best described what MustSee provides: Tours vs Guides.
Ways to create compelling storytelling.
When people talk about experiences, they may refer to an explicit memory when an event in their life that had a significant impact on them. We have all had those […]
I remember the first time I understood an Abstract Expressionist painting. A good friend talked to me about what to look for in the painting and it made a new […]